Which Should You Choose – Webcasting or Live Streaming

Webcasting, live streaming are familiar terms that you come across on one occasion or the other. Even though they might sound synonymous to you, several differences make each of them unique. Be it live streaming or webcast; there is so much you can do with them that will benefit you in several ways. Moreover, with live webcast software around, it becomes even more convenient to broadcast events. However, you will have to decide which to use, depending on your purpose and the expected outcome. Without much delay, let us proceed to know these two terms individually and what you can do with each of them.

What Is A Webcast?
A webcast is an online broadcast of a physical event’s audio-visual content. A webcast can either be live or a recording of an event that is already over. The corporate and educational sectors mostly use webcasts for their events.

What Can You Do With A Webcast?
There is a lot that you can webcast. Some of them are mentioned below.

Meetings
You can webcast your company’s recently held meetings that you think sharing online will help you garner more clients and customers or impact society.
Conferences
Webcasting a conference is quite common. If you have famous personalities or dignitaries attending them, doing so will boost your organization’s image.
Training
If you are a trainer, you can webcast your training session videos for people to benefit from it. The webcast will also help you get more clients in the process. These can be either live or a prerecorded video.
Interaction
Having an interactive session during a live webcast is trendy. Doing so will help you understand your audience better and aid you in providing better services.
Learning
You can also webcast your classroom teachings either live or prerecorded, for those students who have opted for online courses or could not attend classes due to unavoidable circumstances.
Press meetings
Nowadays, most of the press briefings and meetings are webcast for transparency. You can choose to do so if you are planning on conducting one.

What Is Live Streaming?
Live streaming, as the name suggests, is necessarily transmitting a live event. It sends information from the audio-visual capturing device using encoders and relays it to your device for decoding, utilizing an internet connection. It is an instant process. Live streaming has been successful in garnering a huge fan base all over the world. Social media platforms also have induced this feature to attract users.

What Can You Do With Live Streaming?
Similarly, taking advantage of live streaming is the wisest deed to do if you want to reach a wide viewers range. The things you can do with it are:

Events
You can live stream the event you are organizing to increase viewership in your social media account, page, or channel.
Matches
You can also choose to live stream an exciting match for your fans or those of the team you are supporting. It will also boost your social media views.
Online games
If you have a passion for online games, live streaming your gameplay to show your moves will help you gather a fan base of equally passionate gamers.
Press meetings
If you have called a last-minute press meeting to promote your services, you can resort to live video streaming for your friends and followers.
Online classes
You can opt for live streaming your classes either on your social media handle or online teaching portals for that extra income.
Marketing
Live streaming is a fantastic marketing tool. You can do it to launch your products and services to reach a wider audience.

Which Should You Choose?
Choosing the right medium will serve your purpose more effectively. For objectives, such as, if you want to showcase your talent or show a breathtaking view of a place you are at, you should go for live streaming. But, on the other hand, if your company just had an AGM meeting and you want to share it online with your clients and customers, then you should go for the webcast.

Conclusion
You have witnessed how the two terms – webcasting and live streaming, can be misunderstood. Most of the time, it fails to make people realize their true potential. Although they serve similar purposes at some point, there are various ways in which they differ. Therefore, we believe that the elaborate discussion mentioned in the above sections will help you understand the need for the hour for you.